Critically evaluate the role of the mass media in contemporary British society.

Critically guess the role of the circle media in modern British ships company. The heap media within Britain consists of newspapers, television, radio, magazines, films, books and the Internet. Mass communications found the institutions and techniques by which specialised groups employ technological devices to disseminate emblematic matter to large, heterogeneous, and widely dispersed audiences. (Janowitz, 1968). Available to the masses these forms of media prevail the capableness to solve the population and establish, reinforce and reflect values, opinions and lifestyles. The detail that the media has the spring to do this raises issues such as how great a influence does the media hold all over the population, especially as over time the mass media has achieved a larger audience and a great power, tar build uping a large spectrum of people. It can be argued that the mass media plays a large role in society today, touch on and influencing peoples views and belie fs on matters such as race, sex, violence and politics. In pose to evaluate the role of the mass media in contemporary British society it is essential to look at the varied theories and the different ways in which the media affects society. Perhaps the most well cognize theory that relates to this display case is the Marxist theory.

Marxists see the mass media as tools for creating a faux reality as to bury a reality of subjugation and exploitation. (Curran et al, 1982). A main blow of Marxist theory is the materialist berth that social being determines consciousness. Therefore, ideologic positions ar a portio n of class positions, and the main ideology ! in society is the ideology of its leading class. Ideology becomes the route through which struggle is blotted out rather than the site of struggle. (Curran et al, 1982). Media institutions are regarded by Curran et al as being locked into the... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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