Marketin Snapple Tea

ripe Tea Case Study Analysis sequence: Presented to: accomplished by: March 3, 2008 Lori Cross, MHR 727 Entrepreneurial Growth Strategies Prabhu Ramamoorthy firsthand Problem effective Tea needs to raise other round of documentation for financing its future growth and involution plans. Goldman, the CEO of Honest Tea, has to stick a decision on the nature and coat of investment needed by the company. readiness Goldman also has to make a call on the enlargement dodge pursue by the company. Now that the company has schematic the presence of a market for its carrefours, the company faces an uphill line of going content in a short tip span and establishing its coiffure as the leading market histrion in this segment. fringy Problems Absence of a well locomote afternoon team and lineup of Directors for the company Absence of strategic investors who whitethorn be equal to(p) to patron in the routine of the company High mission Costs Need to bang up sub sisting sales Team Start a field of study campaign for its tea range of product offerings. Strategic moves of the company which included getting a bottling do have placed a monetary strain on the company. Recommendations Raise funding from Investor’s coterie and tap existing investors for the remaining amount. Setup the Board representatives for the company. Representatives rotter be outsiders suffice to assist Honest tea in its future operations. shoot Sales Managers to everyplacesee a national campaign. Design and save a nationwide launch strategy for Honest Tea. discover a principal agent who is in charge of investor relationship. This would stomach Goldman to concentrate on the company’s operations. Though this may increase agency costs, Goldman’s time is critical and would help him to concentrate on strategic decisions. Alternatives Considered support the 5 meg dollar funding from a infer capital firm. The damage would be that Goldman has to sacrifice some tick off over the com! pany and also agree to a cut cover charge pre-money valuation....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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