Disneyland Resort Paris: the Challenges of Cultural Adaption

Disneyland Resort Paris: The Challenges of Cultural Adaption 1. How do the values and lifestyles of European consumers differ from those of consumers in the United States? Discuss the Disney failure to side European consumers preferences based on their respective values and lifestyles. in that respect are many diametrical values and lifestyles between the European consumer and the American consumer. First, Europeans have different work schedules which mean that the times of the day for their meals are different. For example. Americans take more vacations for a shorter nutrition of sentence. On the other hand, Europeans take fewer vacations, but they weary hard longer. What Disney fai direct to conceptualise in this travel factor was the pith holidays and the handed- set down breaks that Europeans have throughout the year. Instead of heavily market those time periods, Disney spent more time looking at Americans travel periods which are definitely differe nt in Europe. A difference is that European shops close down rough 12:30, usually for 1-2 hours. Disney failed to recognize this difference which led to a ample loss in their food gross department. A second difference is that Europeans incorporate more alcohol into their farming more than Americans do.

This was a huge problem and a huge loss for Disney, when the restaurants did not offer alcohol on the bill since Europeans drink alcohol more casually than Americans. The architectural plan of the restaurants was a problem aswell,because they used the same design as in America. The used American style that m ade the Europeans consider the restaurants ! droll and exotic. Moreover, Euro Disney considered Europeans all the same in what concerns the eating style,habit.They expect that everyone wants foodie meals which is not the case because many people,not the case for french people,spend a lot of money on air tickets, on tempt fees,resorts etc. Though Europeans are brand conscious, comfort they prefer national brands. So...If you want to get a climb essay, order it on our website: OrderCustomPaper.com

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