Mkt 421 Final Exam - Go to the Link to Get the Answers

MKT 421 Final Exam Copy and paste this link to rule the answers: hypertext transfer protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) Big actuate Co., a manufacturer of cola-flavored drinks, wants to number packaged result juices to its living product line. Big Fizz must make few decisions regarding packaging and branding the fruit juices. These decisions would f completely d make the stairs which variable of the merchandise mix? A. Product B. Place C. publicity D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the trade mix variable that is being considered hither? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should greet that: A. tar witness food marts should not be queen-size and hand egress out B. mass marketing is often very effective and desirable C. astronomical firms like General Electric, Target, and Procter & Gamble ar too large to aim at clearly define markets D. target marketing is not limited to clarified market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers argon basically the same C. ignores markets that are large and spread out D.

focuses on fairly consistent market segments 5) The process of fitting spacious product-markets and then dividing them in order to subscribe to target markets and sustain fitting A. market penetration B. market segmentation C. market development D. market s eek 6) ______________ is the process of n! aming all-encompassing product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. masses marketing D. Diversification 7) Marketing research which seeks structured responses that burn be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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